“The secret to selling great work is to sell the idea of the work before you sell the work.”
― Peter Coughter, The Art of the Pitch: Persuasion and Presentation Skills that Win Business.
It could be a new project, service, a form of funding or even the idea that closing at 3pm on a Friday would benefit the company as well as employees. Pitching a new idea at a business meeting is all about being clear, credible and compelling. Once your audience is invested, you’ve won half the battle.
With these tips you’ll be able to better outline the value of your idea, gain buy-in from the stakeholders that matter and ultimately turn your thinking into a reality.