How to Present a Business Case to get Buy-In from Decision Makers
Presenting a business case? Improve your chances of gaining approval by building a strong narrative with data & emotion, and confidently answering tough questions.
Why do some speakers land their message, and others don’t? The psychology of persuasion, unpacked.
Presenting a business case? Improve your chances of gaining approval by building a strong narrative with data & emotion, and confidently answering tough questions.
Susan B. Anthony is one of America’s most celebrated suffragists. Here we analyse how she used “logos” & “ethos” as modes of persuasion in her speeches.
Are our attention spans lowering? As presenters, how do we compete with the limitless allure of smartphones? Glad you asked. Read now!
How do you persuade someone to your way of thinking? Does fact rule over fiction? We look at how bias affects decision making inside and outside the office.
Learn the power of pausing in a presentation; one of the greatest techniques when presenting & one greatly used by Ex-President Barack Obama.
Aristotle's rhetoric techniques were on full display during the US election. In this post we dissect the techniques employed by both candidates.
The modes of persuasion are used constantly in politics. Discover what they are and how to use them to deliver effective presentations.
How understanding the behavioural & personality traits of your colleagues can lead to better, more respectful relationships & a positive working environment.
Body language is incredibly important for presenters. Our posture, the way we gesture, how we stand and how we physically ‘own the room' all count.